Skip to main content

Vintage Ads From A Simpler Time - That Are Sexist As Hell

In a previous post we covered retro ads from a simpler time that were among the creepiest I've ever seen. (Click here to see that post) Let's now take a look at some ads that were done in a time when it was considered a man's world and women were here only to serve men, be a perfect wife, do all the house work, try not to do stupid things and always be fresh and pretty regardless of what they were doing.

We all know that not only does such a Utopia not exist (I'm kidding ladies) but in retrospect, the people behind the creative direction of these ads really missed the mark not only conceptually but the ad wording (or copy in technical terms) is just plain awful. Clearly, these ads were designed by men, written by men, sold by men and bought by men.



"Husbands admire wives who keep their stockings perfect." I love how this ad implies that being married is no reason for a woman to let herself go and should always look her best. Especially since the guy took the trouble to put on a suit and tie to read the paper while she knits. What's going through his mind? "What's this? A run in Jane's stockings? Could I have married the wrong woman?!? How many more years before divorce becomes an acceptable society norm?!?!?"


You really don't need to read beyond the lead line to know where this ad is going. The copy goes on to say that the beauty photographed in the picture is "stacked and endowed" with the most refined developments for culinary perfection. I'll bet it is. Of course they are talking about the appliance but the double play on words is typical for the ads in the late 60s and early 70s.


So to recap, in the 70s, cooking was what wives were for.........and they better not have a run in their stockings while they are cooking and whatever they knit better not be in weird colors damn it!

Forget Victoria's Secret or a day at the spa - if you want your woman to look better, simply give her more to do around the house. Oh, she also needs vitamins apparently.


Thank god Delmonte made a ketchup bottle that woman could open when their men weren't around. Although how the heck is she supposed to open the mustard and relish? Were women condemned to have ketchup as the only condiment option when their men weren't around? The woman in the ad looks so shocked and thrilled she's liable to start putting ketchup on everything. Why? Because she can!!!!!



Apparently men were too stupid to operate Telex machines back in the day but they sure knew how to hire sweet operators. By the way, the price for the glorified word processor in the picture started at $6800. To contrast, I'm pretty sure my toaster has more processing power and it only cost $28 and it wasn't even a sale!


Newflash - if you have 14 fingernails, a dirty oven is the least of your concerns. You'll never get people to stop staring and good luck finding a decent pair of gloves. Also note the puke green color of the oven that was actually a very popular color for appliances at one time. Although I think they called it something nicer than puke green. Having said that, judging by the content of these ads, you never know.

Labels:

Comments

Post a Comment

Popular posts from this blog

The History of a Clown

No other fast food mascot comes to mind quicker or is more recognizable than Ronald McDonald. Other than Santa Claus, no other character is more recognized around the world than the hamburger loving spokesman for the McDonalds Corporation. Ronald McDonald was actually an altered version of Bozo the Clown created by an ad executive and a clown from the Ringling Brothers Circus. One of the early actors to portray Ronald was a part time Bozo performer and NBC Today Show weatherman, Willard Scott. Not only did he give the clown a name, Ronald, he also took a stab at creating the look of Ronald by creating a costume out of a paper cup for a nose and a cardboard tray as a hat. Pathetic? Yes..... yes it was. Bozo the Clown (R.I.P) Willard and his recycled Costume However, although crude, he was responsible for giving the character a personality and help promote the local franchises. Willard was dumped in 1966 when the corporation took Ronald national citing the reason for dumping Willard as ...
2 comments
Read more

Retro Music Producer of the Day - Arthur Baker

One of the driving forces in early hip hop and Electrofunk was DJ / producer Arther Baker. Starting as a club DJ in the early 70s, he began experimenting with the new electronic sounds of the day and began producing remixes on analog tape. Long before digital took over, to create a quality mix required skill and patience since most of what you were doing was pretty much live. You needed mad skillz back in the day not like these days were software downloaded for free can create a remix on a whim. Though you may not have heard of him, you certainly have heard his work since his collaborations include artists like Afrika Bambaataa and the Soul Sonic Force, Pet Shop Boys, Cyndi Lauper, Hall and Oats, Bruce Springsteen, David Bowie, ABC, Nenah Cherry and New Order to name a few. He was actually responsible for taking an obscure, instrumental piece from a 1984 New Order album "Lies, Power and Corruption" and churning it into the now classic Blue Monday.   His style was easil...
Post a Comment
Read more

Vintage Ads From A Simpler Time - That Creep You Out!

You often hear of people talk about the good ol' days because those were pure and innocent times. These days, we seem bombarded with TV and magazine ads that push the boundaries of good taste or obscenity. Here's a collection of ads from simpler times that used the innocent images of suicide, murder, wife beating and pedophilia to sell their wares. We've certainly come a long way - suddenly a half naked woman strutting her stuff doesn't seem so bad! Click the politically correct ad below to go to the article :
Post a Comment
Read more

Retroguy Is Back Baby - Bigger, Better, Groovier

Hey there Retrofans ! Sorry for the temporary hiatus but fear not, we're back with more of the posts you love so please ease up on the love/hate mail. I hear you, I miss you too, it's not you - it's me. I'm glad we settled that.  Feel free to drop me  line if you have any suggestions or questions at realretroguy@gmail.com Peace, Love, Retro !
Post a Comment
Read more

Remixes Make the World Go Round

If you grew up in the 70s and 80s, lots of today's music may sound kind of familiar. Big reason for that is the abundant use of samples in contemporary music. Whether it's lifting a few beats and choice riffs or a complete ripoff of the tune with new lyrics rapped over the music, much of the music you listen to today probably wouldn't exist or be popular if it wasn't for the art of the remix. Remixing is the art of combining or editing existing music to create something new. Not to be confused with the term rip off which requires far less talent and vision. I never really gave much thought about the whole thing other than to wax on about how some of today's "artists" lack the same kind of talent that earlier artists had and with the use of technology, many people are getting pretty famous that don't really deserve to be. What will become of music twenty years from now ? Where will new samples come from if much of today's music is already sample ri...
Post a Comment
Read more