Skip to main content

Vintage Ads From A Simpler Time - That Are Sexist As Hell

In a previous post we covered retro ads from a simpler time that were among the creepiest I've ever seen. (Click here to see that post) Let's now take a look at some ads that were done in a time when it was considered a man's world and women were here only to serve men, be a perfect wife, do all the house work, try not to do stupid things and always be fresh and pretty regardless of what they were doing.

We all know that not only does such a Utopia not exist (I'm kidding ladies) but in retrospect, the people behind the creative direction of these ads really missed the mark not only conceptually but the ad wording (or copy in technical terms) is just plain awful. Clearly, these ads were designed by men, written by men, sold by men and bought by men.



"Husbands admire wives who keep their stockings perfect." I love how this ad implies that being married is no reason for a woman to let herself go and should always look her best. Especially since the guy took the trouble to put on a suit and tie to read the paper while she knits. What's going through his mind? "What's this? A run in Jane's stockings? Could I have married the wrong woman?!? How many more years before divorce becomes an acceptable society norm?!?!?"


You really don't need to read beyond the lead line to know where this ad is going. The copy goes on to say that the beauty photographed in the picture is "stacked and endowed" with the most refined developments for culinary perfection. I'll bet it is. Of course they are talking about the appliance but the double play on words is typical for the ads in the late 60s and early 70s.


So to recap, in the 70s, cooking was what wives were for.........and they better not have a run in their stockings while they are cooking and whatever they knit better not be in weird colors damn it!

Forget Victoria's Secret or a day at the spa - if you want your woman to look better, simply give her more to do around the house. Oh, she also needs vitamins apparently.


Thank god Delmonte made a ketchup bottle that woman could open when their men weren't around. Although how the heck is she supposed to open the mustard and relish? Were women condemned to have ketchup as the only condiment option when their men weren't around? The woman in the ad looks so shocked and thrilled she's liable to start putting ketchup on everything. Why? Because she can!!!!!



Apparently men were too stupid to operate Telex machines back in the day but they sure knew how to hire sweet operators. By the way, the price for the glorified word processor in the picture started at $6800. To contrast, I'm pretty sure my toaster has more processing power and it only cost $28 and it wasn't even a sale!


Newflash - if you have 14 fingernails, a dirty oven is the least of your concerns. You'll never get people to stop staring and good luck finding a decent pair of gloves. Also note the puke green color of the oven that was actually a very popular color for appliances at one time. Although I think they called it something nicer than puke green. Having said that, judging by the content of these ads, you never know.

Labels:

Comments

Post a Comment

Popular posts from this blog

Saturday Morning Kids Programs We Actually Watched

When you try to tell your kids that back in the old days certain things were better you can usually make a decent argument. For example, you could play outside without fear of smog, nobody you knew was alergic to peanuts and you could walk out of a store with a handful of gum and candy that would last you the whole week for a quarter. Some things aren't as easy to defend such as Saturday morning kids shows. Sure we had classics like Looney Tunes (before they got all censored and polically correct), the Flintstones and Scooby (before Scrappy) and of course Josie and Pussy Cats but let's look at some live action shows that you likely watched as a kid in the 70s either because nothing else was on or you actually liked it though secretly you wished the Jetsons were on again. Ark II Nobody really remembers this until you show them the picture of the jacked up RV and they suddenly vaguely recall seeing it. The other reason they likely don't remember is the fact it only aired one...
Post a Comment
Read more

Evolution of the Coke Bottle

There is no logo in the world that is more recognizable than the Coca Cola company's flagship product. Coke and its classic bottle design are a symbol known all over the world. It's gotten to the point you don't even need to have the word Coke in an advertisement as long as the distinctive bottle shape is there somewhere in the image. The classic shape has evolved over the last hundred years and has gone from a rather boring square shaped bottle to the curvy silhouette it now maintains. Below is a timeline picture showing the changes over the years . The shape is also responsible for designers of other products to be inspired by the sexy elements of the bottle, most notably  car designers. there are many examples but one of the best is the 1968 Corvette. The evolution of the bottle continues with many commemorative issues produced for various promotions but one of the latest trends was the availability of metal bottles as well.  There is no doubt the bottle will...
Post a Comment
Read more

New Retro Flick To Look Forward To

Happy New Year (albeit 14 days late!) to all the faithful Retro followers. I hope 2010 brings you nothing but good things, fuzzy retro feelings and all the joy the world has to offer.........or a cell phone with decent reception at the very least. (Another story for another time) Let's start off the 2010 posts with a glimpse into a movie coming to theatres in near future that combines all the things that make movies great - Jedis, Hobbits, Nazi Killers, light sabres, Brad Pitt and Samuel L. Motherf%#$*# Jackson. If only it were true, Avatar would be eating it's smoke as it blazed past them in the box office.
Post a Comment
Read more

The History of a Clown

No other fast food mascot comes to mind quicker or is more recognizable than Ronald McDonald. Other than Santa Claus, no other character is more recognized around the world than the hamburger loving spokesman for the McDonalds Corporation. Ronald McDonald was actually an altered version of Bozo the Clown created by an ad executive and a clown from the Ringling Brothers Circus. One of the early actors to portray Ronald was a part time Bozo performer and NBC Today Show weatherman, Willard Scott. Not only did he give the clown a name, Ronald, he also took a stab at creating the look of Ronald by creating a costume out of a paper cup for a nose and a cardboard tray as a hat. Pathetic? Yes..... yes it was. Bozo the Clown (R.I.P) Willard and his recycled Costume However, although crude, he was responsible for giving the character a personality and help promote the local franchises. Willard was dumped in 1966 when the corporation took Ronald national citing the reason for dumping Willard as ...
2 comments
Read more

When Retro and Politics Collide

Arguably one of the most influential Hip-Hop artists to inspire the newer generation of rappers are Run D.M.C. They were credited with bringing rap to the mainstream with their collaboration with Aerosmith and have been honored with numerous accolades including showing up 48th on Rolling Stone's list of the greatest musical artists of all time back in 2004. It seems their influence is still felt to this very day not only in music but politics as well. I seem to recall Obama using the term "It's tricky" a few times in his address yesterday on Healthcare reform. Coincidence !?!? I think not.
Post a Comment
Read more