Skip to main content

Vintage Ads From A Simpler Time - That Are Sexist As Hell

In a previous post we covered retro ads from a simpler time that were among the creepiest I've ever seen. (Click here to see that post) Let's now take a look at some ads that were done in a time when it was considered a man's world and women were here only to serve men, be a perfect wife, do all the house work, try not to do stupid things and always be fresh and pretty regardless of what they were doing.

We all know that not only does such a Utopia not exist (I'm kidding ladies) but in retrospect, the people behind the creative direction of these ads really missed the mark not only conceptually but the ad wording (or copy in technical terms) is just plain awful. Clearly, these ads were designed by men, written by men, sold by men and bought by men.



"Husbands admire wives who keep their stockings perfect." I love how this ad implies that being married is no reason for a woman to let herself go and should always look her best. Especially since the guy took the trouble to put on a suit and tie to read the paper while she knits. What's going through his mind? "What's this? A run in Jane's stockings? Could I have married the wrong woman?!? How many more years before divorce becomes an acceptable society norm?!?!?"


You really don't need to read beyond the lead line to know where this ad is going. The copy goes on to say that the beauty photographed in the picture is "stacked and endowed" with the most refined developments for culinary perfection. I'll bet it is. Of course they are talking about the appliance but the double play on words is typical for the ads in the late 60s and early 70s.


So to recap, in the 70s, cooking was what wives were for.........and they better not have a run in their stockings while they are cooking and whatever they knit better not be in weird colors damn it!

Forget Victoria's Secret or a day at the spa - if you want your woman to look better, simply give her more to do around the house. Oh, she also needs vitamins apparently.


Thank god Delmonte made a ketchup bottle that woman could open when their men weren't around. Although how the heck is she supposed to open the mustard and relish? Were women condemned to have ketchup as the only condiment option when their men weren't around? The woman in the ad looks so shocked and thrilled she's liable to start putting ketchup on everything. Why? Because she can!!!!!



Apparently men were too stupid to operate Telex machines back in the day but they sure knew how to hire sweet operators. By the way, the price for the glorified word processor in the picture started at $6800. To contrast, I'm pretty sure my toaster has more processing power and it only cost $28 and it wasn't even a sale!


Newflash - if you have 14 fingernails, a dirty oven is the least of your concerns. You'll never get people to stop staring and good luck finding a decent pair of gloves. Also note the puke green color of the oven that was actually a very popular color for appliances at one time. Although I think they called it something nicer than puke green. Having said that, judging by the content of these ads, you never know.

Labels:

Comments

Post a Comment

Popular posts from this blog

Must Have Retro Car Accessories

We've always had a love affair with our cars. Especially if it's your first car, no attention to detail is too great to try and make this symbol of freedom your very own. We spend countless hours washing and detailing them and hard earned money on accessories to try and put our mark on them and make them not only unique, but the envy of the neighbourhood. Back in the day, these accessories had to include: Foxtail What better symbol of machismo could you possibly hang off the rearview mirror (other than a garter belt you caught at your cousin's wedding) to show you were a virile, hot stud on the prowl than a genuine foxtail? The bushier the better. Even though it impeded your view of the street and the dangers that lurked just beyond your dash, it showed you were an animal and an easy target for PETA. Fuzzy Dice If you were more of the gambling risk taker sort, you could always opt for a neat set of fuzzy dice. It would impede your view just as well as a foxtail but these ca...
1 comment
Read more

The History of a Clown

No other fast food mascot comes to mind quicker or is more recognizable than Ronald McDonald. Other than Santa Claus, no other character is more recognized around the world than the hamburger loving spokesman for the McDonalds Corporation. Ronald McDonald was actually an altered version of Bozo the Clown created by an ad executive and a clown from the Ringling Brothers Circus. One of the early actors to portray Ronald was a part time Bozo performer and NBC Today Show weatherman, Willard Scott. Not only did he give the clown a name, Ronald, he also took a stab at creating the look of Ronald by creating a costume out of a paper cup for a nose and a cardboard tray as a hat. Pathetic? Yes..... yes it was. Bozo the Clown (R.I.P) Willard and his recycled Costume However, although crude, he was responsible for giving the character a personality and help promote the local franchises. Willard was dumped in 1966 when the corporation took Ronald national citing the reason for dumping Willard as ...
2 comments
Read more

Remixes Make the World Go Round

If you grew up in the 70s and 80s, lots of today's music may sound kind of familiar. Big reason for that is the abundant use of samples in contemporary music. Whether it's lifting a few beats and choice riffs or a complete ripoff of the tune with new lyrics rapped over the music, much of the music you listen to today probably wouldn't exist or be popular if it wasn't for the art of the remix. Remixing is the art of combining or editing existing music to create something new. Not to be confused with the term rip off which requires far less talent and vision. I never really gave much thought about the whole thing other than to wax on about how some of today's "artists" lack the same kind of talent that earlier artists had and with the use of technology, many people are getting pretty famous that don't really deserve to be. What will become of music twenty years from now ? Where will new samples come from if much of today's music is already sample ri...
Post a Comment
Read more

The Way They Was (Part 1)

It's always cool to see what celebrities looked like when they were younger and what they look like now for a couple of reasons. Not only does it "humanize" them in terms of making them look more like everyday people you come across in daily life, but you see that often times they were very average looking in their younger years but are now quite attractive. It's kind of inspiring and makes you think that one day, you too may be better looking and more attractive as well. Especially if you invest thousands of dollars in plastic surgery, workout for the better part of the day, have a personal trainer, a personal dietician, and personal assistants that can take care of things for you while you workout - like take your kids to soccer practice. Angelina Jolie Looking like a little cutie in 1988 - no sign that she'd grow up to be the homewrecker that she is although since she bagged Brad Pitt, somehow she gets a pass from scorn. Hmmmmmm. Brad Pitt Just as good looking...
Post a Comment
Read more

Retro Music Producer of the Day - Arthur Baker

One of the driving forces in early hip hop and Electrofunk was DJ / producer Arther Baker. Starting as a club DJ in the early 70s, he began experimenting with the new electronic sounds of the day and began producing remixes on analog tape. Long before digital took over, to create a quality mix required skill and patience since most of what you were doing was pretty much live. You needed mad skillz back in the day not like these days were software downloaded for free can create a remix on a whim. Though you may not have heard of him, you certainly have heard his work since his collaborations include artists like Afrika Bambaataa and the Soul Sonic Force, Pet Shop Boys, Cyndi Lauper, Hall and Oats, Bruce Springsteen, David Bowie, ABC, Nenah Cherry and New Order to name a few. He was actually responsible for taking an obscure, instrumental piece from a 1984 New Order album "Lies, Power and Corruption" and churning it into the now classic Blue Monday.   His style was easil...
Post a Comment
Read more