There was a time when having your song played on the radio in a regular rotation was the most critical aspect of music promotion. Getting on the air in major markets was paramount to success. It was all about the quality of the music and vocals, there was substance, there was talent, you didn't have to be pretty or ruggedly handsome to have a hit record. Then it all went hell. Well, not at first. In 1981, Music Television went on the air in the U.S. and single handedly changed the way music was marketed and promoted virtually overnight. MTV was the brainchild of Warner Communications and American Express, who funded Warners' cable business but wanted a commercial outlet to reach the teen and young adult markets who traditionally have high disposable income. When Warner and Amex gave the go ahead for the channel, the timing couldn't have been worse. In the late 70s, record companies were hurting and looking to cut costs and one of the first things on the chopping block were ...