There is no no doubt that many of the creative people behind many of the ads we see and hear on TV and radio today are Retro kids from the 70s and 80s. You don't have to go too far for proof.
Today's example, the Cadbury Dairy Milk Chocolate TV ad featuring the electro funk classic, "Don't Stop The Rock" from Freestyle. I think it's a good ad since it resonates with me because of the music and it's goofy enough that you'll be talking about it but it took me a few views to finally remember what product the ad was actually about. Not so good as far as advertising goes.
Still - how many of you forgot about this song until you saw it on the Cadbury ad? Retro lives!!