Some of the most innovative ads of the 80s and 90s were a result of the cola wars that waged between industry giants Coca-Cola and Pepsi. This bitter rivalry started in the late 1800's (talk about retro!) and continues to this very day.
Soft drink origins date back when herbal cola syrup mixtures were sold in pharmacies as cure-alls and brain tonics. Colas back then actually contained coca extract from the kola nut that is better known today as cocaine. Needless to say people liked to get their cola fix but found the stuff too hard to drink straight so pharmacists began mixing it with water at first and eventually soda water which many people found be a very pleasant tasting beverage. Fast forward 100 years, the cocaine is no longer an ingredient, but we're still sucking the stuff back like it actually does a body good. Hardly.
So here's a small tribute to some of the Pepsi ads from back in the day. Why Pepsi instead of Coke? It gave me an excuse to post an ad with a young Cindy Crawford.........that's why.